Value of Local

Local food is truly a joy and the abundant markets of a Saturday bring out the best of the community. It needs to be said that the cost of this food is unbelievably cheap when you appreciate the quality and time that goes into it. The simple peace of mind eating and drinking things crafted in our own backyard makes you proud to be here.

Can the food industry and the guests get on the same page though? It should go without saying that we want to work with the finest produce only. It actually makes our jobs easier, fresh and local simply tastes better than long stored hot house grown produce. This is not new thinking. The problem is simply the cost of our foods in relation to our wages and everything else in life that goes with it.

So how much should we pay for local food?

My answer is easy; whatever they ask for it.

This is where we should distinguish food for sustenance and food for enjoyment. We should simply pay more to eat out in reputable establishments. If you work in the food industry many will be aware that even a 50% staff meal can cost more than an hours wage. I hate to suggest that is acceptable, it’s not. We should acknowledge though that if you create something you are proud of, you do deserve fair recompense. The best restaurants are paying the best people the best money, you are asked to continue that chain by doing exactly the same.

So let us open our businesses to the finest products of local suppliers and embrace the potential costs that go with it. If you can tell me why something is worth more money than its competitor I want to try it and learn the answer for myself. I have tasted grapes 10x as good and only paid 3x as much for the privilege. I’m ok with these numbers and you should be too.

Revelstoke has already voted with its feet in the incredible turnout we have seen all summer at the markets. Thank you to the local growers and farmers for bringing joy to our kitchens and bellies.

October 1, 2018

Josh White

Josh has been in kitchens since his rambunctious teens. Simply looking to give people the best ‘insert dish here’ experience whilst giving us access to great food and dining.


Josh White

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Josh White